Acceptable Use & Anti-Spam Policy

You may only send marketing email to people who have given your business prior, explicit consent to receive it, and only about the products and services they agreed to hear about. Acceptable ways to collect consent are:

• a newsletter sign-up form on your own website, ideally with double opt-in (our sign-up forms use it by default);
• an unticked marketing-consent checkbox at checkout or at account registration in your own store;
• another method that clearly records who agreed, when and how.

If we ask, you need to be able to show where and when a subscriber gave consent. Sendvant keeps the source and date for every contact, so this is usually one click away.

• purchased, rented, traded, borrowed or shared lists, including lists from “opt-in list” vendors;
• addresses scraped or harvested from websites, social networks or directories, or generated by guessing;
• co-registration lists and addresses collected for one business and used for another;
• role or system addresses such as postmaster@, abuse@, noc@ or no-reply@, which do not belong to a person who signed up;
• addresses that unsubscribed, complained or hard-bounced, in Sendvant or in any previous system.

• Every sign-up address is checked: it has to be a real address on a domain that receives email, and role addresses are turned away.
• Addresses that bounce or report spam are removed for good, straight away. Unsubscribes apply immediately and an import, sync or bulk action can never undo them.
• Subscribers who have not opened, clicked, ordered or visited your store in six months are left out of campaigns.
• Lists that have not been emailed for more than twelve months need our review before they are imported.

• a sender name and address on your own domain that make it obvious the email is from your business, and honest subject lines;
• a reply-to address that a person actually reads, never no-reply;
• a visible unsubscribe link (we add it to every email, together with one-click unsubscribe for Gmail, Yahoo and other inboxes);
• a link to your privacy policy, and content that matches what the subscriber signed up for.

You may not use Sendvant to send:

• anything illegal, fraudulent or deceptive, including phishing, impersonation, fake invoices or misleading claims;
• malware, links to malicious sites, or links hidden behind public URL shorteners;
• third-party offers, affiliate promotions or content for businesses other than your own;
• adult or sexually explicit content, gambling, illegal or prescription drugs, weapons, get-rich-quick schemes, multi-level marketing, debt or credit repair, or unlicensed financial or cryptocurrency offers;
• content that infringes intellectual property or privacy rights, or that harasses, threatens or discriminates.

We keep an eye on every account’s bounce and complaint rates. If hard bounces reach 3% or spam complaints reach 0.08% over seven days, sending pauses automatically and we work out the cause with you before it resumes. New accounts start with a lower daily limit that grows over the first month.

If an account breaks these rules, we may pause sending, ask you to clean or re-confirm your list, remove contacts, or close the account. Serious or repeated breaches end the account immediately.

If you received an email sent through Sendvant that you did not ask for, please forward it with its headers to martintankov@sendvant.com with the subject “Abuse report”. We look into every report and act within one business day. You can always stop further email with the unsubscribe link in the message.